Before the events of Paranormal Activity, there were the events of Paranormal Activity 2.
Long before the events of Paranormal Activity 2, there were the events of Paranormal Activity 3!
After a short introductory sequence culled from the beginning of Paranormal Activity 2, one that exists just so this entry can squeeze yet another Katie Featherston cameo into the increasingly convoluted back story, while also explaining where the footage is supposed to have come from this time, Paranormal Activity 3 goes back to 1988.
Katie (Chloe Csengery) and her younger sister Kristi (Jessica Tyler Brown) are just children. Their mother, Julie (Lauren Bittner), has just allowed her Wedding Videographer boyfriend, Dennis (Christopher Nicholas Smith), to move in and, for a short while, all is sunshine and butterflies.
Then Kristi shares that she has an invisible friend named Toby. Mom and Dennis begin to hear strange and unexplained noises around the house. After an earthquake interrupts an attempt at a sex tape, the video camera captures something other worldly on video.
Dennis decides to keep recording the haunting, so he can document what is happening while he tries to figure out how and why it is happening.
The Paranormal Activity franchise manages to rebound somewhat nicely from the godawful second film with this collection of Halloween tricks and treats. Most of the film's tricks are the usual Paranormal Activity movie stuff. A video camera records what looks to be an empty room in the dead of night. A low base humming begins on the soundtrack. Strange noises are heard. Footsteps stomp through the house. Something knocks on the walls. Doors open and/or close. Lights turn on or off. That kind of thing.
But the biggest trick of all turns out to be the film's advertising campaign. Barely any of the footage that is shown in the trailers and commercials for the film is actually in the film.
Which brings me to the film's treats. Directors Henry Joost and Ariel Schulman (Catfish) manage to create several tense and frightening set pieces from Christopher Landon's derivative and over-written screenplay. Set pieces that actually manage to make the movie worth sitting through, at least once. The film's "Bloody Mary" sequence, which shares little to no resemblence whatsoever with the film's "Bloody Mary" teaser trailer, is arguably its most aggressively frightening sequence. For a minute I forget that I was watching a prequel and actually thought the paranormal beast was going to off Kid Katie.
As good as I thought the "Bloody Mary" sequence was, my favorite part of the film involved the entity's subtle tormenting of a babysitter. Joost and Schulman not only play off of the audience's expectations for a cheap jump scare, which they deliver, but they also put the constantly swinging back and forth point of view of the video camera to excellent use, capturing the paranormal beast's inventively mounted psychological attack on the babysitter with chilling subtlety. Playing ghost with a white sheet won't seem quite as silly after seeing Paranormal Activity 3.
I don't know if it was my considerably lowered expectations going in, after getting burned by the awful second film my expectations could not have been any lower, but I found myself enjoying Paranormal Activity 3 for most of its running time. But the movie lost me when it started going all Wicker Man on Julie and Dennis. When that "surprise twist" started to unfold during the last half hour, I just rolled and averted my eyes and impatiently waited for the doomed characters to catch up with me, while I waited for the series inevitable Jump Scare Ending.
An inevitable Jump Scare Ending that, just like the Jump Scare Endings that concluded the first two films, screamed "THERE WILL BE A SEQUEL" at the audience. The audience I saw Paranormal Activity 3 with did not seem to think that a Paranormal Activity 4 was all that necessary.
So do I.
Two stars out of four.
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